Interactive TV FTW! Ever catch Sarah Geronimo's Hair Is Your Moment Microseries?

A number of weeks back, Sunsilk launched it’s first ever interactive microseries entitled “Hair is Your Moment” starring Sarah Geronimo, Mark Bautista, and Guji Lorenzana. The weekly two-minute episodes are first shown on ASAP on Sundays and they are made available online minutes after. You can catch them here which features your typical rags to riches, unknown to pop princess story. What’s not typical, though, is how the next microsodes play out. After each microsode, the viewers are presented with two choices of what events would unfold in the next one.

This creates for a compelling storyline that fans couldn’t help but fall head over heels for. Clearly, Sunsilk's strategy directed the fans to purchase the product on panic-mode in order to vote for the chosen ending with a sense of urgency! Voting became a weekly ritual to Sarah Geronimo fans and other enthusiasts who simply found the microseries extremely funny!

In this sense, by putting the fate of the series in the viewers’ hands, the brand was able to create an emotional attachment with their target market. Having them win instant prizes by participating helped as well. The fact that Sunsilk Sachets were sold out EVERYWHERE serves as a testament to the success of the campaign.

Highlights from Sunsilk's Hair Is Your Moment Microseries Campaign:

• The microsite has over 65,000 pageviews (now running on eight weeks) with almost 30,000 unique visitors with a good number of minutes per user spent on the site
• Facebook is the microsite’s number one referrer, mostly because of the engagement that Jenny Raymundo (Sarah Geronimo’s character) has with her fans on her FB fan page
• Some entries on Jenny Raymundo’s Diary had around 60 comments on them! To think that this is not exactly a social networking site.
• Youtube views for all microsodes reaching 150,000, amplifying the YouTube hairisyourmoment Channel even more.
• 3,155 fans on Facebook and counting!
• Fan interaction on all platforms (Microsite, Blog, Facebook, YouTube, Friendster, Twitter) just proves to be EPIC! Fans are constantly talking to Sarah, Mark and Guji’s characters and the conversations are fun, flirty, cute, genuine, angry, indeed a total mix of strong emotions! These fans are enthusiastically (more like borderline-crazily) following the Hair Is Your Moment Microseries on extreme 24/7 mode- no sleeping required!
• An influx of fan art occupies the Photos section of Jenny Raymundo's Facebook Fan Page! Fans would send in artwork and fellow fans would comment in the quirkiest way possible. Our friends from Sunsilk did not let this pass without selecting 2 deserving ones and giving them autographed hard bound images of Sarah Geronimo.

We may have seen the future of Philippine Television. It will not come as a surprise if a full teleserye takes this very interactive route one of these days, don't you think?

Converse: Standing Out in a World of Replicas

In a world dominated by mass production as a key defining feature of the modern and post-modern era, duplication seems to be way to go. The market is proliferated with goods and services that seem to just be different variations of each other. Pirated shoes, bags, watches, clothes, electronics and what not have taken over, much like the piracy of music and movies that are available in retail outlets everywhere for a dime a dozen. The idea behind everything is that the lower the price of each individual item (which can be achieved through said mass production), the happier consumers are. The more happy consumers there are, the more happy suppliers there are. What’s happening is the propagation of a culture of piracy, with originality no longer a defining value of today’s society. But contrary to what is perceived, in this day and age of cloning and copycats, never has there been a higher premium for innovation than before. And Converse, a leading proprietor for footwear that rebel against the dictates of the status quo, has taken the fight against mediocrity to the interactive world.

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Pacquiao + Paparazzi = Pacmarazzi!

Has the Philippines finally caught on with the paparazzi craze?

From getting our weekly scoop of celebrity gossip from shows like the Buzz to following them daily thanks to SNN, we Filipinos have moved on to the next level.

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Boto Mo Ipatrol Mo changing the face of the Philippine Elections 2010

The Philippine elections, a telenovela?

No other event in the country brings as much drama to the public eye as the 2010 Philippine electorate's exercise of their constitutionally given right to choose the leaders of the pact. Held every three years, these elections have been known to be the source of plots and story lines that can almost be too surreal, much like our favorite Filipino telenovelas. And, in as much as the public want to believe that this is the time when it should be all about them, that is sadly not the case.

The Philippine Elections have historically been an avenue for megalomaniac politicians to gain and hold on to power. Certain tactics were used to pelt with hopelessness and despair what is a legitimate exercise of freedom. Some of the headlines that you would see dominate the news would involve more and more of the following as Election Day nears: Vote-buying, ballot-switching, threats of physical injuries or death, elimination of the competition in its most literal sense, and what not. The power seemed to have slipped away from the people, dying in the slimy tentacles of a rotten political system.

In response to this vicious cycle, ABS-CBN’s Boto Mo Ipatrol Mo has given the voice back to those who have seemingly lost it. Preparation for the elections has never been this massive. Halalan 2010 should prove to be a season for the books, as local and national posts will be hotly contested by qualified and not-so-qualified personalities giving their all to secure a seat in the government.

Anyone can become a Boto Patroller. They can report suspicious and malignant election-linked activities and voice out election-related concerns and opinions. Boto Patrollers obviously get a voice. They also have the chance to see their reports aired on TV.

A bold venture to begin with, the project has proved to be quite a successful one. More than 4 million registered online alone. Indeed, this is a reflection of how Filipinos value their votes, that they want their opinions counted and their howls heard. The political paradigm is shifting once again… this time the plane of power tilting towards the people as should have been the case to begin with. Boto Mo Ipatrol Mo - staying true to its theme "Ako ang Simula" - is its way of helping the people make the coming election theirs again.

It's a good feeling to share the same ideals with the rest of the Filipinos. But when you have a moment to think about how you can really tell yourself "Ako nga talaga ang simula," then can you truly embrace the change and act accordingly.

May 2010 Elections isn't so far away.

Watch the new "Ako ang Simula Video"
ABS-CBN News Executives Maria Ressa, Charie Villa and Glenda Gloria joined Ebe Dancel of Sugarfree, Bituin Escalante, Barbie Almabis, Bayang Barrios, Vin Dancel of Peryodiko, Kat Agarado of Sinosikat, Teddy Corpus of Rocksteddy, and rapper Pachoy Lab...og and called on the youth to be vigilant about their votes in the 2010 polls in a new MTV directed by Paolo Villaluna.