Friday, November 20, 2009

Even Bella Swan Googles

It's called an adrenaline rush, you can google It[Lion and Lamb Love]
How exactly does one sum up just how influential the Internet has been on The Twilight Saga? The answer is you can't.

This cult series of books penned by Stephenie Meyer has sold one million copies in just two years, the first film grossing over $380 million worldwide and has spawned a global phenomenon that has a core fanbase you can find online.

Twi-hards, Twi-moms and the average Twilight fan converge online in blogs, communities, forums, fan fiction sites etc. Whether they're gathering members for Team Edward vs. Team Jacob, complaining about the re-casting of the movie, looking for the latest Twilight merchandise, following their favorite actor's tweets, or even giving back to a good cause, they do this online.

What makes this fandom so active, is not just the fans who blog and refresh their browesrs waiting for anything new on the saga; even the haters and the naysayers of this fandom have helped make it larger than life! While the haters hate, the die hard fans defend, and so perpetuates a cycle of more page views and more viral content.

The online fandom has gotten so huge, MySpace and UStream took notice and hosted the recent live stream of the Twilight Saga: New Moon Premiere. They weren't disappointed either. The livestream broke records with 3 million total viewers! With this success, it won't be a surprise if next year, other outfits decide to take a bite out of this franchise.

Though it's unsure if these 3 million total views online can translate to actual ticket sales at the box office, the fan following online is astoundingly large that it's hard to ignore this captive audience online. An audience that isn't restricted to tweeners with no income, but to young adults and yuppies (and even moms) with a disposable income, ready and raring to purchase.

With two more books to turn into movies and many more fans to convert, there's still so much to look forward to when it comes to this fandom. So whether you're mourning the loss of your significant other to the sparkly vampire or eagerly lining up for tickets to multiple screenings of New Moon, you can't deny the mark it's made online. And before you know it, you'll be dazzled too by this franchise.

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